Tools
Free tool
Engagement Rate Calculator
See engagement rate in seconds. Enter interactions, followers, impressions, or reach to get a clear result and the formula behind it.
Calculate one post
Add interactions, then choose the denominator that matches your report. Your values stay in this browser.
Use the same basis when comparing posts. The denominator must be greater than zero.
How to interpret this number
There is no universal good engagement rate. Compare like with like: the same platform, content format, time period, and denominator. For multiple posts, a median describes a typical post, while an aggregate ratio divides summed interactions by summed denominators. When followers are used repeatedly across posts, that aggregate denominator is repeated follower counts, not unique followers.