for multi-brand organizations

Multi brand social media analytics that roll up engagement by brand tag

Compare engagement totals and per-post averages for each registered brand tag across all linked accounts, with a single approval queue and platform-level controls.

  • Human decision before publishing
  • Evidence and exceptions stay attached
  • No generated testimonial or outcome claim

feature

What multi brand social media analytics delivers

See combined engagement totals and per-post averages for each registered brand tag across your portfolio. TTP aggregates metrics from linked Instagram, TikTok, and X accounts so you can compare brand performance without manual spreadsheets.

Analytics reflect only accounts and tags you register and authorize. Drafts remain in one approval queue until a human approves, then TTP publishes at each account best time. Plan limits and permission settings determine how many accounts you can link and which team members can approve.

at a glance

Key capabilities for portfolio growth leads

Roll up engagement totals, per-post averages, and time-series trends for each brand tag so you can spot winners and underperformers across brands. Use time filters and account groupings to isolate campaigns, regions, or content types.

Combine social rollups with Get Found suite insights, such as keyword research or backlink context, to connect social performance with organic visibility. Exports and CSV downloads make it simple to feed downstream reporting tools.

  • totals and per-post averages by registered brand tag
  • cross-account and cross-platform aggregation from linked Instagram, TikTok, and X profiles
  • time-range filters, account groupings, and exportable CSVs
  • integration with Get Found suite for side-by-side SEO and social insights

implementation

Set up brand-tag engagement rollups in four steps

Register each brand tag you want to track, then link the social accounts that publish for those brands. Confirm account-level permissions so TTP can read engagement metrics and publish content when approved.

Assign approvers to the single approval queue so drafts wait for human review. After approval, TTP publishes at each account best time and includes the post in subsequent rollups. Check plan limits in your account settings if you need to add more profiles.

  • register canonical brand tags in the TTP console
  • connect Instagram, TikTok, and X accounts and grant permissions
  • assign approvers and use the single approval queue for all drafts
  • filter by tag and date range, then export totals and averages

metrics explained

Totals versus averages. choose the right metric for the decision

Use totals when you need a portfolio-level view of raw engagement such as total likes, comments, and shares per brand tag. Totals help quantify cumulative attention for budgeting, sponsorships, and executive reporting.

Use per-post averages when you need normalized performance that controls for post volume. Averages reveal whether a smaller content stream is outperforming a higher-volume strategy on a per-post basis. Both metrics are available in the rollup view and can be exported for deeper analysis.

  • totals for reach, cumulative engagement, and budget decisions
  • averages for per-post quality and campaign comparisons
  • use both together to balance volume and efficiency
  • apply time filters to compare the same campaign windows

availability and controls

Permissions, approvals, and plan limits to expect

TTP aggregates data only from accounts you link and authorize. Account-level permissions determine whether TTP can read engagement metrics and publish posts. Grant posting permissions for profiles that need scheduled publishing and keep view-only access for read-only roles.

All drafts funnel into one approval queue until a human approves them. After approval, TTP publishes at each account best time. The platform uses a single plan model. If you exceed your plan limits for linked accounts or tags, you can contact support or check account settings to request adjustments.

Questions for this workflow

Frequently asked questions

How does TTP calculate engagement totals and averages for brand tags?

TTP sums engagement metrics from posts that are tagged or assigned to a registered brand tag to produce totals. Averages are totals divided by the number of published posts in the selected date range. Only posts from linked and authorized accounts are included.

Can I compare multiple brand tags at once?

Yes. The rollup view lets you select multiple registered brand tags and compare totals and per-post averages side by side. Use account and date filters to narrow the comparison to specific campaigns or regions.

What permissions are required to include an account in rollups?

You must connect the social profile to TTP and grant the permission level needed to read engagement metrics. If you want TTP to publish posts after approval, grant posting permissions for that profile. Read-only access is sufficient for reporting-only inclusion.

Can I export rollup data or automate reports?

Yes. You can export rollup views as CSV for reporting. For automation, TTP provides a full MCP surface driven by agents, which does not require API keys. Check your plan limits and account settings before scheduling large-scale automated exports.

Turn this plan into an approval-ready queue

Start with the workflow above, keep the human review gate, and adapt the cadence to the accounts you actually operate.

Start a review-first workflow