feature for content strategists

Social media engagement analytics that roll up likes, comments, shares, views, clicks, and engagement rate

Compare interactions across Instagram, TikTok, and X, tie results to drafts and approvals, and decide what to post next with one consistent rollup view.

  • Human decision before publishing
  • Evidence and exceptions stay attached
  • No generated testimonial or outcome claim

what this feature does

see total interactions across platforms in one view

TTP consolidates likes, comments, shares, views, clicks, and engagement rate from connected Instagram, TikTok, and X accounts into a single rollup. That lets you compare how the same post idea performed across platforms without switching tools.

Rollups are tied to connected accounts and the platform metrics those accounts expose. You must link each account and grant insights permission so TTP can read interactions and compute rates. Live posting requires human approval in the single approval queue before publish.

  • roll up interactions by account, by campaign, or across all accounts
  • include only the platform metrics each connected account exposes
  • use rollup windows to match campaign timelines
  • human approval required before any live post publishes

rollup process

how engagement metric rollups are calculated

TTP reads the interaction fields each connected platform makes available and groups them by post, account, and time window. Interactions map to likes, comments, shares, views, and clicks depending on platform labeling.

Engagement rate is computed from the interactions and the exposure metric the platform exposes for that account, such as impressions or reach. If a platform does not expose a given field, TTP omits that element from the engagement rate calculation and flags the account for review.

  • map platform fields to TTP interaction categories
  • aggregate by post, by account, or across accounts
  • compute engagement rate using the exposure metric the platform exposes
  • flag accounts with missing exposure metrics for manual review

compare likes, comments, shares, views, and clicks

compare the interactions that matter to your content strategy

Use side by side comparisons to see where the same creative or topic earned more likes, comments, shares, views, or clicks. Filter by time window, audience segment, or account to focus on the signals that inform creative decisions.

Comparisons are best used after you connect accounts and confirm the platform fields. Differences in how platforms report impressions or reach will affect engagement rate. TTP surfaces those differences so you can interpret results correctly before acting.

  • side by side comparisons by post and by account
  • filter by time window, tag, or campaign
  • see which interaction types drove the highest engagement
  • surface platform reporting differences that affect engagement rate

from draft to decision

integrate rollups into your content approval workflow

Drafts in TTP wait in one approval queue until a human approves them. Use engagement rollups to prioritize which drafts to publish, which to revise, and which ideas to turn into follow up posts.

Because TTP publishes at each account best time only after human approval, use rollup trends to schedule approvals ahead of peaks and to align posting with the accounts that show the strongest interaction signals.

  • use rollup trends to prioritize approvals
  • approve from the single approval queue before publishing
  • publish at account best time after approval
  • align revisions with the interaction types you want to grow

permissions and plan limits

what you need to use engagement rollups

Engagement metric rollups require connected social accounts and the appropriate platform permissions for reading insights. Live posting to Instagram, TikTok, and X also requires posting permission and a human approval from the single approval queue before publish.

TTP is offered as a simple single plan that includes posting and the Get Found suite. Some features in the Get Found suite, such as the Rank Tracker, rely on third party data providers. For example, rank tracking uses DataForSEO. Confirm account connections and permissions in your settings to ensure full rollup coverage.

  • connect accounts and grant insights and posting permissions
  • human approval required in the single approval queue before publishing
  • TTP is offered on a single plan that includes posting and the Get Found suite
  • rank tracking uses DataForSEO for search rank data

Questions for this workflow

Frequently asked questions

Which platforms does TTP include in social media engagement analytics?

TTP reads interactions from connected Instagram, TikTok, and X accounts for rollups and comparisons. You must link each account and grant the insights permission for TTP to access interaction data. If a platform does not expose a metric, TTP will omit it from the rollup and flag the account.

How does TTP calculate engagement rate across platforms?

TTP computes engagement rate using the interactions available for each connected account and the exposure metric that account exposes, such as impressions or reach. If a platform does not provide an exposure metric for an account, TTP excludes that account from the engagement rate calculation and notes the limitation.

Do I need to approve posts before they publish?

Yes. Every draft waits in one approval queue until a human approves it. TTP will publish approved drafts at each account best time. Live posting to Instagram, TikTok, and X requires the account to be connected and to have posting permission granted.

What is included in the TTP plan and are there external data dependencies?

TTP is offered as a single plan that includes posting and the Get Found suite. Some analysis features rely on third party data. For example, rank tracking uses DataForSEO. Check your account settings and permissions to ensure connected accounts expose the fields you need for full engagement rollups.

Turn this plan into an approval-ready queue

Start with the workflow above, keep the human review gate, and adapt the cadence to the accounts you actually operate.

Start a review-first workflow