Founder Build-in-PublicXLinkedIn

build in public launch week thread

Cadence: 7 posts over 6 days (Mon-Sat)

Use this template in TimeToPost Build a posting schedule

When to use it

Use this when the product or feature is real enough to show, but you still need the audience to understand why it exists before launch day. The sequence starts with context, then moves through the problem, a building decision, a product peek, the launch thread, and the first recap. That order matters because build-in-public posts work best when the audience can follow the story before they are asked to click. The launch thread itself keeps the reader oriented: hook, problem, solution, proof, how it works, access, and CTA. Nothing in the structure depends on hype. It gives you enough room to explain the product clearly, show evidence, and make one direct ask when the launch is live.

Cadence plan

1Mon teaser
2Tue problem
3Wed behind the build
4Thu sneak peek
5Fri launch thread
6Sat recap

Launch week sequence

Mon (teaser): Been building [PRODUCT/FEATURE] for the last [TIMEFRAME]. Launching it [DAY]. Here's why: [ONE-LINE PROBLEM].
Tue (problem): [NUMBER] people have asked me about [PROBLEM] this month alone. That's the whole reason [PRODUCT] exists.
Wed (behind the build): Spent the weekend on [DECISION]. Before: [X]. After: [Y].
Thu (sneak peek): screenshot/gif + One more day. Here's [FEATURE] in action.
Fri (launch thread, 5-7 tweets): 1/ hook, 2/ problem, 3/ solution, 4/ proof, 5/ how it works (3 steps), 6/ price/access, 7/ CTA
Sat (recap): [N] people signed up in the first [TIMEFRAME]. Next: [ROADMAP ITEM].

Filled example

Been building Loopwork for the last 4 months. Launching it Friday. Here's why: every habit app I tried made me log data instead of just doing the thing.

Loopwork is live. It's a habit tracker for people who quit habit trackers.

47 people signed up in the first 18 hours. Next up: Android widget, shipping next week.

Build-in-public workflow

TimeToPost can turn real product activity into draft build-in-public posts, then route them through your approval queue.

Open Build-in-Public in TimeToPost

Related templates

How often should I post build in public launch week thread?

7 posts over 6 days (Mon-Sat)

Which platforms does this template fit?

This template is written for X, LinkedIn. Adjust only the formatting details that each platform needs.

What should I change before posting?

Replace every bracketed placeholder with a real product, audience, metric, offer, date, link, or example. Keep the structure, but make the details specific.