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Social Account Audit Checklist

Answer 30 quick questions about your profile, bio, posting rhythm, accessibility and habits. Get a score out of 100, your top five fixes and a Markdown report.

Profile completeness

0/4 answered
  1. Is your profile photo recognisable when shrunk to a tiny circle?

    Medium impact (weight 2). People meet your account as a thumbnail in a feed or a reply, and a muddy picture is easy to scroll past.

  2. Do your display name and handle match, or clearly relate to, what you use on your other networks?

    Medium impact (weight 2). A familiar name lets people who already know you find you without second guessing.

  3. Could a stranger tell in a few seconds what the account is about and who it is for?

    High impact (weight 3). Visitors decide whether to follow from the profile alone, so vague accounts lose people who would have stayed.

  4. Have you filled in the optional fields the network offers, such as category, location or contact options?

    Low impact (weight 1). Filling these in gives visitors a little more to go on before they decide to follow.

Bio and link

0/4 answered
  1. Does the bio state one clear outcome a follower gets from you?

    High impact (weight 3). A single promise is easier to remember and repeat than a list of roles.

  2. Does your bio link go to one current destination that matches what your latest posts ask for?

    High impact (weight 3). When the link and the post disagree, interested people give up at the first click.

  3. Do your links carry campaign tags so you can see which post or network sent the visit?

    Medium impact (weight 2). Without tags every visit looks the same, so you cannot tell which effort is working.

  4. Does the bio include a short, specific next step such as follow, subscribe or book?

    Low impact (weight 1). People act more readily when told the one thing to do next.

Content consistency

0/4 answered
  1. Do your posts stay within two or three recurring themes?

    High impact (weight 3). Followers arrive for a reason, and a steady subject keeps that reason true.

  2. Do your images and videos share a recognisable look, such as colours, fonts or framing?

    Medium impact (weight 2). A consistent look makes your posts identifiable before the name is read.

  3. Does the writing sound like the same person across posts and networks?

    Medium impact (weight 2). A steady voice builds trust, while sudden shifts in tone feel like a different account.

  4. Does each post make its point in the first line or first seconds?

    Medium impact (weight 2). Feeds are skimmed, so a clear opening gives people a reason to keep reading or watching.

Posting rhythm

0/4 answered
  1. Do you have a posting schedule you can keep through a busy week?

    High impact (weight 3). A modest rhythm kept for months beats a burst that burns out, because audiences learn when to expect you.

  2. Do you plan posts ahead in a calendar or queue instead of writing each one the same day?

    Medium impact (weight 2). Planning removes the daily decision and lets you spot gaps and repeats before they happen.

  3. Have you avoided long silent stretches in recent months?

    Medium impact (weight 2). Long silences make an account look abandoned to anyone who visits.

  4. Do you choose posting times from your own audience activity rather than a generic rule?

    Low impact (weight 1). Your followers keep their own hours, which can differ from what general advice assumes.

Accessibility

0/4 answered
  1. Do your images carry alt text that describes what matters in them?

    High impact (weight 3). Alt text lets people using screen readers get the point of an image. See the W3C WAI images tutorial at w3.org/WAI/tutorials/images.

  2. Do your videos have captions or subtitles that match the speech?

    High impact (weight 3). Captions serve people who are deaf or hard of hearing and anyone watching without sound. See W3C WAI on captions at w3.org/WAI/media/av/captions.

  3. Is text placed over images high enough in contrast to read on a phone in daylight?

    Medium impact (weight 2). Words that blend into a photo fail every reader, not only those with low vision. WCAG 2.2 sets the contrast guidance at w3.org/TR/WCAG22.

  4. Do you write multi-word hashtags with capital letters and avoid using emoji in place of words?

    Low impact (weight 1). Screen readers can pronounce capitalised word boundaries, and they read emoji aloud by name, which interrupts a sentence.

Engagement habits

0/4 answered
  1. Do you reply to comments on your own posts?

    High impact (weight 3). Replies turn a one-way broadcast into a conversation and give commenters a reason to return.

  2. Do you check and answer messages and mentions on a regular routine?

    Medium impact (weight 2). Warm leads and partners often arrive as a quiet message, and a late answer is often a lost one.

  3. Do you spend regular time commenting on other people's posts in your field?

    Medium impact (weight 2). New audiences usually meet you through your replies on accounts they already follow.

  4. Do you avoid posts written only to bait reactions?

    Low impact (weight 1). Bait draws the wrong audience and can erode trust in the account.

Analytics review

0/3 answered
  1. Do you look at your analytics on a set routine, such as weekly or monthly?

    High impact (weight 3). A habit of looking turns numbers into decisions instead of occasional surprises.

  2. Can you name the posts that did best recently and what they had in common?

    Medium impact (weight 2). Repeating what already works is usually cheaper than guessing at something new.

  3. When you try something new, do you change one thing at a time and write down what happened?

    Medium impact (weight 2). Changing several things at once leaves you unable to say which one made the difference.

Cross-posting hygiene

0/3 answered
  1. Do you adjust each post to the format and length of the network it goes to?

    High impact (weight 3). A post cut off, cropped badly or padded for another network reads as an afterthought.

  2. Are your videos free of watermarks and logos from other apps?

    Medium impact (weight 2). A visible mark from another app can make a post look reused, so clean files read as more deliberate.

  3. Do you check that mentions, hashtags and links still work after you copy a post to another network?

    Low impact (weight 1). Tags and handles often mean something different elsewhere or break entirely.

How to use the Social Account Audit Checklist

  1. Name the account. Optionally type the account or brand name so the exported report has a title.
  2. Answer honestly. Pick yes, partly, no or not applicable for each question. Your answers save in this browser as you go.
  3. Read the score. The score is the weighted share of points you earned over the questions you answered. Skipped questions do not count against you.
  4. Take the five fixes. The list ranks gaps by weight and by how far you are from a yes, so the first item is the best use of your next hour.
  5. Export the report. Copy or download the Markdown report to share with a client, a teammate or your own notes.

What the audit looks at

The eight areas

Profile completeness, bio and link, content consistency, posting rhythm, accessibility, engagement habits, analytics review and cross-posting hygiene. Each question is a habit you can check in a few minutes, and each carries a one-line reason it matters. The reasons avoid statistics on purpose, since what moves reach differs between networks and changes over time.

Sources and how the ranking works

The questions are practical editorial judgement. The accessibility items rest on W3C WAI guidance on image alternatives and captions for media (w3.org/WAI) and on the WCAG 2.2 contrast requirement (w3.org/TR/WCAG22). The five fixes are ordered by weight times the distance from a yes, with ties broken by the order of the list, so a no on a high-weight question always beats a partly on a low-weight one.

Limitations

A self-assessment is only as accurate as your answers, and it cannot see your numbers, audience or niche. A high score means the basics are in place, not that the account will grow. Use it to remove avoidable friction, then let your analytics tell you what to do next.

Frequently asked questions

How is the score calculated?

Each question has a weight of 1, 2 or 3, shown beside it. A yes earns the full weight, partly earns half and no earns nothing. The score is the points earned divided by the points available across the questions you answered, shown as a number from 0 to 100. Not applicable answers are left out of both sides.

Where do the weights come from?

They are editorial judgement about which gaps usually cost a small account the most, not the output of a study. Treat them as a sensible way to order your to-do list. If your situation makes a low-weight item urgent, do that one first.

Does the tool read my account?

No. It never connects to any network and asks for no login. You answer from what you know about your own account, so it works for any network and for accounts that are private.

Where are my answers stored?

Only in your own browser, using local storage, so you can close the page and come back. Nothing is sent to a server. If your browser blocks storage the checklist still works, it just will not remember you. Use Reset to clear the saved answers.

Why are accessibility questions part of an audit?

Alt text, captions and readable text over images decide whether part of your audience can use a post at all. The accessibility questions point to guidance from the W3C Web Accessibility Initiative (w3.org/WAI) and to WCAG 2.2 (w3.org/TR/WCAG22) for contrast.

Can I use it for a client or for several networks?

Yes. Audit one account at a time and name it in the report field. For a multi-network brand, answer for the weakest network you actively post to, or run it once per network and compare the five fixes.