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Posting Frequency Planner

Tell us how many hours a week you really have for content and which networks you use. Get a posts per week plan that fits those hours, a workload bar that warns when you are over, and a batching day plan. Capacity planning, not a promise about reach.

Making, editing and scheduling. Replying to people needs hours too, so leave some out.

Networks, highest priority first

  1. 1. Instagram
  2. 2. X

Formats you can make

Minutes per piece are assumptions for a solo creator. Replace them with your own times.

Your weekly workload

4 h planned of 4 h (100%)

Posts per week

  • Instagram
    2 h 30 min a week
    5
  • X
    1 h 30 min a week
    4

Suggested batching days

  • Monday about 2 h
    • 3 x single image for Instagram
    • 2 x text post for X
  • Thursday about 2 h
    • 2 x single image for Instagram
    • 2 x single image for X

Days are a starting point. Move the sessions to when you have energy and quiet.

Next: choose days and times in the Posting Schedule Generator

How to use the Posting Frequency Planner

  1. Set your weekly hours. Enter the hours per week you can honestly give to making and scheduling content. Use the time you have, not the time you wish you had.
  2. Pick networks in priority order. Tick the networks you post to and move the most important one to the top. Higher networks get posts first when time is tight.
  3. Check minutes per format. Tick the formats you can make and adjust the minutes per piece. The defaults are assumptions for a solo creator, so replace them with your own times.
  4. Read the plan and adjust. See posts per week for each network, the workload bar and a batching day plan. Use the plus and minus buttons to test a heavier or lighter week.

How the planner works

What it checks

It compares the minutes your chosen posts would take against the minutes you said you have. Every selected network gets one post a week first, in your priority order, as long as the time allows. Remaining time is then shared out one post at a time, again in priority order, until nothing else fits.

The workload bar shows planned minutes as a share of your budget. Past 100 percent the bar turns red and a warning says how much time the plan is short. The batching plan splits the week into one to three sessions and puts the heaviest pieces in first so no single day carries all the video work.

Rules and assumptions

Each network can carry only some formats, and posts on a network rotate through the formats you enabled that it carries. A planning ceiling of 7 posts a week (14 for X, Threads and Bluesky) keeps the plan readable. That ceiling is not a recommendation.

Minutes per format and the repurposing share are assumptions you can edit. Nothing in this tool is drawn from an analysis of accounts, and nothing in it predicts reach or growth.

Limitations

The planner counts making time, not time spent replying to comments or messages, which also needs hours. It does not know your audience, your niche or your results. Once you have a cadence, the Posting Schedule Generator suggests days and times, and the Content Calendar Builder lays it out week by week.

Frequently asked questions

How often should I post on Instagram?

There is no number that works for everyone. What matters more is a rhythm you can keep for months, because a plan that burns you out in three weeks teaches your audience nothing. Start from your real hours and the formats you can make, pick a cadence that leaves slack, and only raise it after a few steady weeks. This tool does that arithmetic for you. It does not know what frequency is best for your account.

Is it better to post every day or a few times a week?

Neither is better in general. Daily posting only helps if you can keep the quality up and keep it going. Three good posts a week that you never miss beat seven rushed ones that stop in month two. Treat frequency as a capacity question first, then compare results from your own analytics after several weeks at a steady cadence.

How are the minutes per post chosen?

They are editable assumptions, labelled as such in the tool: 15 minutes for a text post, 30 for a single image, 60 for a carousel, 75 for a short video and 240 for a long video. They are rough starting points for a solo creator, not measured benchmarks. Time yourself on your last few posts and replace them.

What does repurposing change in the plan?

With repurposing on, your top priority network is made at full effort and every other network costs a share of that effort, 50 percent by default, because you are adapting the same idea instead of starting again. You can change that share. If you do not reuse content across networks, leave repurposing off.

Why does a network get zero posts?

Either your hours cannot fund even one post there after the higher priority networks are served, or you enabled no format that network carries, for example TikTok when you only ticked text posts. The warnings list say which. Fewer networks done well is usually a better use of limited hours than many networks done thinly.

Do I have to use these numbers?

No. Use the plan as a budget check. If the workload bar goes past 100 percent, the plan asks for more time than you have. Adjust the counts up or down and watch the bar. The tool never tells you that a particular count is optimal.