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ecommerce product launch social media campaign template

Cadence: 6 posts over 10 days: Day -7 teaser, -4 problem/use-case, -2 sneak peek, 0 drop, +1 UGC repost, +3 sell-through update

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Cadence plan

  1. 1Day -7 teaser
  2. 2Day -4 problem or use-case
  3. 3Day -2 sneak peek
  4. 4Day 0 drop
  5. 5Day +1 UGC repost
  6. 6Day +3 sell-through update

Product drop campaign

Day -7: Something new is coming [TIMEFRAME]. Hint: [CRYPTIC DETAIL]
Day 0: [PRODUCT] is live. [WHAT IT SOLVES]. [PRICE]. [LINK]
Day +3: [PRODUCT] sold through [X]% of first run in [TIMEFRAME]. Restocking [DATE].

Filled example

The weekender bag is live. Fits a laptop, a change of clothes, and shoes without looking like a gym bag. $128. Link in bio.

Related templates

How often should I post ecommerce product launch social media campaign template?

6 posts over 10 days: Day -7 teaser, -4 problem/use-case, -2 sneak peek, 0 drop, +1 UGC repost, +3 sell-through update

Which platforms does this template fit?

This template is written for Instagram, TikTok, X, Facebook. Adjust only the formatting details that each platform needs.

What should I change before posting?

Replace every bracketed placeholder with a real product, audience, metric, offer, date, link, or example. Keep the structure, but make the details specific.