Cadence: 1x/week, Tue-Thu morning
Use this when you have a genuine disagreement with a common industry habit, not when you only want attention. The template starts with the opinion, gives a concrete example, then explains what you would do instead. That keeps the post from becoming vague provocation. LinkedIn contrarian posts work when the reader recognizes the pattern and can evaluate the alternative. The strongest versions are grounded in client work, internal data, repeated customer conversations, or mistakes you have personally seen. Keep the claim narrow enough to defend and make the replacement behavior practical.
[UNPOPULAR OPINION ABOUT YOUR INDUSTRY]. I've seen this [N] times: [EXAMPLE]. [WHAT YOU'D DO INSTEAD]
Most social media managers are optimizing for the wrong metric. I've watched a dozen client accounts chase follower count while existing customers stopped engaging entirely. Follower count doesn't pay anyone's invoice. Reply rate from existing customers does. Track that instead.
1x/week, Tue-Thu morning
This template is written for LinkedIn. Adjust only the formatting details that each platform needs.
Replace every bracketed placeholder with a real product, audience, metric, offer, date, link, or example. Keep the structure, but make the details specific.