Cadence: 4 posts/week: Mon restock, Wed community spotlight, Fri hours + product, Sun owner post
Use this for independent retail shops that need a manageable weekly rhythm. Four posts is enough to stay visible without turning the feed into a full-time job. Monday covers restocks while purchase intent is fresh for the week. Wednesday gives space for a community spotlight. Friday can remind people of hours and products before weekend shopping. Sunday lets the owner explain why a brand or category belongs in the shop. The structure works because it makes the account feel local and human while still moving inventory. It also gives staff a simple checklist for photos and captions.
Mon: Just restocked: [PRODUCT]. [WHY IT'S GOOD]. In store now, [N] left online. Sun: Why we carry [BRAND/CATEGORY]: [OWNER'S REASONING]
Just restocked: the oat milk blend everyone asked about after the farmers market. In store now, about a dozen left online.
Use the schedule generator to convert this cadence into a weekly calendar before you bring it into TimeToPost.
Open the schedule generator4 posts/week: Mon restock, Wed community spotlight, Fri hours + product, Sun owner post
This template is written for Instagram, Facebook. Adjust only the formatting details that each platform needs.
Replace every bracketed placeholder with a real product, audience, metric, offer, date, link, or example. Keep the structure, but make the details specific.