SaaS LaunchXLinkedIn

product launch countdown social media posts

Cadence: 5 posts over 7 days: Day -6, -4, -2, -1, 0

Use this template in TimeToPostBuild a posting schedule

When to use it

Use this for a planned launch where people need several reminders before the product is available. The cadence spreads five posts across the final week so the launch does not arrive cold. Day -6 creates the calendar marker, Day -4 explains the pain, Day -2 shows the product, Day -1 gives the time and waitlist link, and Day 0 makes the direct launch announcement. The structure works because every post has a different job. You are not repeating "coming soon" every day. You are building memory, then giving people one clear action when the product is live.

Cadence plan

  1. 1Day -6 date marker
  2. 2Day -4 problem post
  3. 3Day -2 first look
  4. 4Day -1 time and waitlist
  5. 5Day 0 launch post

Launch countdown

Day -6: [PRODUCT] launches [DATE]. Mark it down.
Day -4: The problem with [CATEGORY] tools: [PAIN]. That's what [PRODUCT] fixes.
Day -2: Two days out. First look: [SCREENSHOT/GIF]
Day -1: Tomorrow. [PRODUCT] is live at [TIME]. [WAITLIST LINK]
Day 0: [PRODUCT] is live. [LINK]. [ONE-LINE CTA]

Filled example

The problem with scheduling tools: they assume you already know when to post. TimeToPost tells you when, based on your own audience, not a generic chart.

Related templates

How often should I post product launch countdown social media posts?

5 posts over 7 days: Day -6, -4, -2, -1, 0

Which platforms does this template fit?

This template is written for X, LinkedIn. Adjust only the formatting details that each platform needs.

What should I change before posting?

Replace every bracketed placeholder with a real product, audience, metric, offer, date, link, or example. Keep the structure, but make the details specific.