Cadence: 5 posts over 7 days: Day -6, -4, -2, -1, 0
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Use this for a planned launch where people need several reminders before the product is available. The cadence spreads five posts across the final week so the launch does not arrive cold. Day -6 creates the calendar marker, Day -4 explains the pain, Day -2 shows the product, Day -1 gives the time and waitlist link, and Day 0 makes the direct launch announcement. The structure works because every post has a different job. You are not repeating "coming soon" every day. You are building memory, then giving people one clear action when the product is live.
Day -6: [PRODUCT] launches [DATE]. Mark it down. Day -4: The problem with [CATEGORY] tools: [PAIN]. That's what [PRODUCT] fixes. Day -2: Two days out. First look: [SCREENSHOT/GIF] Day -1: Tomorrow. [PRODUCT] is live at [TIME]. [WAITLIST LINK] Day 0: [PRODUCT] is live. [LINK]. [ONE-LINE CTA]
The problem with scheduling tools: they assume you already know when to post. TimeToPost tells you when, based on your own audience, not a generic chart.
5 posts over 7 days: Day -6, -4, -2, -1, 0
This template is written for X, LinkedIn. Adjust only the formatting details that each platform needs.
Replace every bracketed placeholder with a real product, audience, metric, offer, date, link, or example. Keep the structure, but make the details specific.