Problem-solution script
0-2s hook: on-screen text, problem as relatable complaint, straight to camera 3-8s agitate: why the obvious fix doesn't work 9-20s solution demo: on-screen text labeling each step 21-25s payoff: result shot + on-screen text Caption: [ONE-LINE RECAP]. [SOFT CTA]
Filled example
Why does scheduling a post always take longer than just posting it? → Every scheduler made me pick a time off a generic 'best times' chart. → step text: "connects your account" / "reads your last 90 days" / "tells you your actual best time" → payoff text: "posted 6:40pm instead of the 'recommended' noon, best reach in 3 weeks." Caption: "It didn't guess my best time, it calculated it from my own data. Comment SCHEDULE and I'll send the link."