How to use the Instagram Hashtag Generator
- Describe the post. Type a few words about the post, such as "sourdough bread" or "small space living room". The tool matches them to one of more than 40 curated niches.
- Pick a niche if the match is off. If the matched niche is wrong, or nothing matched, choose a niche from the list to load its curated tags.
- Add your brand. Add your account or brand name to get a branded tag you can reuse on every post.
- Copy a set. Copy the recommended 3 to 5 tags, a single group, or the full set. Shuffle for a different pick from the same niche.
How the hashtag sets are built
Matching your topic
Your words are lowercased, accents are removed and common words such as "the" or "how" are dropped. Each remaining word is matched against the keyword list of every curated niche, and the best one or two niches supply the niche and broad groups. Your words also become tags: the whole phrase joined, adjacent pairs and each single word.
The recommended set takes the most specific tags first: your joined phrase, two niche tags, one broad tag and your branded tag. That keeps it inside the 3 to 5 range Instagram suggests.
Limits and sources
The 30 hashtag cap comes from the Instagram Graph API documentation for media captions. The 3 to 5 suggestion comes from Instagram's creator guidance, checked October 2026.
Tags in the list are ones people commonly use, not a ranking. A tag that is popular this month may be quiet next month, and some tags are restricted by Instagram from time to time. Tap a tag in the Instagram app before relying on it.
Frequently asked questions
How many hashtags should I use on Instagram?
Instagram allows up to 30 hashtags on a post, and the Instagram API rejects a caption with more. Instagram's own creator account has suggested using 3 to 5 relevant hashtags rather than filling the limit. That is why the tool leads with a 3 to 5 tag recommended set and treats the 30 tag set as a list to choose from.
Where do these hashtags come from?
From a hand-curated list in this tool of more than 40 niches with about 30 tags each, chosen from tags in common public use, plus tags built from the words you type. The tool does not look anything up online, has no hashtag volume data and makes no claim about reach. Check that each tag fits your post before you use it.
What is the difference between broad, niche and branded hashtags?
Broad tags such as #food or #travel are shared by a huge number of posts. Niche tags such as #sourdoughbread describe the specific topic. Branded tags are your own, such as your account name, and let people find all of your posts in one place. A good set leans on niche tags, uses one broad tag at most and keeps one branded tag consistent.
Should hashtags go in the caption or the first comment?
Both are common. The caption keeps everything in one place and the tags are there the moment the post goes live. A first comment keeps the caption cleaner, but it has to be posted straight after. Either way, keep to the tags that describe the post. The First Comment Planner linked below helps if you choose the comment.
Does the tool store what I type?
No. Everything runs in your browser. The last result is kept only in your own browser storage so you can carry it into the scheduler; nothing is sent to a server.