TimeToPost

Best Time to Post on Facebook in 2026

The best times to post on Facebook are 11 AM, 12 PM and 10 AM UTC, based on our editorial baseline (built from published industry research), shown until this slice of our first-party dataset reaches a reliable sample size. The chart below shows the full 24-hour engagement curve: a relative score where 100 marks the strongest hour, so you can pick a window that fits your own publishing schedule rather than chasing a single magic minute.

Best window
11 AM
UTC · score 100
2nd best window
12 PM
UTC · score 95.8
3rd best window
10 AM
UTC · score 93.8

Facebook engagement by hour (all days, UTC)

Relative engagement score by hour (UTC)025507510012 AM UTC: score 20.812 AM1 AM UTC: score 16.72 AM UTC: score 12.53 AM UTC: score 10.43 AM4 AM UTC: score 10.45 AM UTC: score 14.66 AM UTC: score 27.16 AM7 AM UTC: score 43.88 AM UTC: score 64.69 AM UTC: score 81.39 AM10 AM UTC: score 93.811 AM UTC: score 10012 PM UTC: score 95.812 PM1 PM UTC: score 89.62 PM UTC: score 83.33 PM UTC: score 79.23 PM4 PM UTC: score 72.95 PM UTC: score 68.86 PM UTC: score 756 PM7 PM UTC: score 81.38 PM UTC: score 70.89 PM UTC: score 54.29 PM10 PM UTC: score 39.611 PM UTC: score 29.2
Relative engagement score by hour (100 = strongest hour). Times shown in UTC. Curve: editorial baseline. Switches to live TimeToPost data once this slice reaches our sample threshold.
Hourly engagement scores
Time (UTC)UTC hourEngagement scorePosts analyzed
12 AM00:00 UTC20.8N/A
1 AM01:00 UTC16.7N/A
2 AM02:00 UTC12.5N/A
3 AM03:00 UTC10.4N/A
4 AM04:00 UTC10.4N/A
5 AM05:00 UTC14.6N/A
6 AM06:00 UTC27.1N/A
7 AM07:00 UTC43.8N/A
8 AM08:00 UTC64.6N/A
9 AM09:00 UTC81.3N/A
10 AM10:00 UTC93.8N/A
11 AM11:00 UTC100N/A
12 PM12:00 UTC95.8N/A
1 PM13:00 UTC89.6N/A
2 PM14:00 UTC83.3N/A
3 PM15:00 UTC79.2N/A
4 PM16:00 UTC72.9N/A
5 PM17:00 UTC68.8N/A
6 PM18:00 UTC75N/A
7 PM19:00 UTC81.3N/A
8 PM20:00 UTC70.8N/A
9 PM21:00 UTC54.2N/A
10 PM22:00 UTC39.6N/A
11 PM23:00 UTC29.2N/A

How Facebook timing actually works

Facebook timing is shaped by local community habits and an older, more daytime-heavy audience than TikTok or Instagram. Native photos, group posts and local updates often work during weekday breaks, while Reels borrow more of the evening entertainment pattern from short-form video platforms. For local businesses, the key is matching the post to intent: urgent answers before the day starts, proof and project photos when people are planning at home.

Use the chart and schedule generator to turn these Facebook windows into a weekly plan. TimeToPost's public everyday scheduler currently supports X, with more platforms coming soon, so this Facebook page is timing guidance rather than a claim that TimeToPost can publish to Facebook.

Turn these windows into a weekly plan

Use the free generator to plan Facebook timing without implying that TimeToPost currently publishes to this platform.

Generate a weekly schedule

Free best-time tool

Check the source-labeled timing curve for Facebook, then build the schedule in your own timezone.

Open the free best-time tool

Methodology

This slice of our first-party dataset doesn’t yet meet our minimum sample threshold, so the curve shown is our clearly-labeled editorial baseline, compiled from published industry research. As more posts flow through TimeToPost, this page automatically switches to live aggregate data. It regenerates every 24 hours. Times on this page are stated in UTC: convert to your audience’s timezone, or use one of the country pages linked below, which do the conversion for you.

By day of the week

    Frequently asked questions

    What is the best time to post on Facebook?

    11 AM UTC is the strongest hour in our current dataset, with 11 AM, 12 PM and 10 AM (all UTC) forming the top three windows. Use the country pages linked on this page for local-time recommendations.

    Does posting time still matter on Facebook in 2026?

    Yes, less than it did in the follower-feed era, but the first-hour engagement velocity that algorithms reward is still heavily influenced by when your audience is online. Timing won't rescue weak content, but it reliably compounds good content.

    Where does this data come from?

    Currently from our editorial baseline, compiled from published industry research, because this specific slice of our first-party dataset has not yet reached the minimum sample size we require. The page automatically switches to live TimeToPost aggregate data as the sample grows, and is regenerated every 24 hours.

    Keep exploring