TimeToPost

Best Time to Post LinkedIn Video vs Image Posts (2026)

The best times to post on LinkedIn for video vs image posts are 9 AM, 10 AM and 11 AM UTC, based on our editorial baseline (built from published industry research), shown until enough posts published through TimeToPost clear our minimum sample.

Best window
9 AM
UTC · score 100
2nd best window
10 AM
UTC · score 96
3rd best window
11 AM
UTC · score 84

LinkedIn engagement by hour (UTC)

Data mode: editorial baseline ( see methodology).

Relative engagement score by hour (UTC)025507510012 AM UTC: score 612 AM1 AM UTC: score 52 AM UTC: score 43 AM UTC: score 43 AM4 AM UTC: score 55 AM UTC: score 106 AM UTC: score 256 AM7 AM UTC: score 528 AM UTC: score 829 AM UTC: score 1009 AM10 AM UTC: score 9611 AM UTC: score 8412 PM UTC: score 6212 PM1 PM UTC: score 582 PM UTC: score 563 PM UTC: score 603 PM4 PM UTC: score 545 PM UTC: score 406 PM UTC: score 286 PM7 PM UTC: score 228 PM UTC: score 189 PM UTC: score 149 PM10 PM UTC: score 1011 PM UTC: score 8
Hourly engagement scores
Time (UTC)UTC hourEngagement scorePosts analyzed
12 AM00:00 UTC6N/A
1 AM01:00 UTC5N/A
2 AM02:00 UTC4N/A
3 AM03:00 UTC4N/A
4 AM04:00 UTC5N/A
5 AM05:00 UTC10N/A
6 AM06:00 UTC25N/A
7 AM07:00 UTC52N/A
8 AM08:00 UTC82N/A
9 AM09:00 UTC100N/A
10 AM10:00 UTC96N/A
11 AM11:00 UTC84N/A
12 PM12:00 UTC62N/A
1 PM13:00 UTC58N/A
2 PM14:00 UTC56N/A
3 PM15:00 UTC60N/A
4 PM16:00 UTC54N/A
5 PM17:00 UTC40N/A
6 PM18:00 UTC28N/A
7 PM19:00 UTC22N/A
8 PM20:00 UTC18N/A
9 PM21:00 UTC14N/A
10 PM22:00 UTC10N/A
11 PM23:00 UTC8N/A

Give native video ramp time

Native video and image or text posts build momentum on LinkedIn in different shapes, and posting both at the same hour ignores that difference. Video earns attention gradually, through watch time that accumulates as more people start watching; images and text posts rely on a much faster, sharper burst of impressions and comments right after they publish.

That is why native video can go up earlier, around 7 to 9 AM, while the workday is just starting: watch time has room to build as more of the audience logs on through the morning, and the algorithm keeps giving it a look as long as that watch time keeps climbing. Image and text posts need the 9 to 11 AM peak more directly, because they depend on an audience that is already there, ready to see the post the moment it's understood and comment quickly, without the benefit of a slow ramp.

Treating both formats the same wastes video's real advantage: its ability to keep earning attention after the initial post. Publish video before the morning peak and be ready to reply as viewers arrive throughout the morning. Save images, charts and text posts for closer to the peak itself, where an instantly understandable hook and quick comments matter more than a slow build.

LinkedIn timing is governed by work context. Posts perform best when buyers, operators and candidates are between meetings but still mentally in professional mode, which is why Tuesday through Thursday mornings usually beat nights and weekends. Early comments matter, but the platform also gives strong posts a longer second life than X: a good post can keep resurfacing for 24-72 hours if the first audience saves it, comments thoughtfully or shares it into a relevant network.

Use the chart and schedule generator to turn these LinkedIn windows into a weekly plan. TimeToPost's public everyday scheduler currently supports X, with more platforms coming soon, so this LinkedIn page is timing guidance rather than a claim that TimeToPost can publish to LinkedIn.

Generate a weekly schedule: Want this translated into a weekly queue? Use the best time to post calculator to turn the give native video ramp time into a concrete schedule for LinkedIn.

Turn these windows into a weekly plan

Use the free generator to plan LinkedIn timing without implying that TimeToPost currently publishes to this platform.

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Free best-time tool

Check the source-labeled timing curve for LinkedIn, then build the schedule in your own timezone.

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Methodology & timezone notes

Read how these numbers are built. Times on this page are shown in UTC.

Frequently asked questions

Should LinkedIn video posts go up at the same time as image or text posts?

No. Video can post earlier, around 7 to 9 AM, since watch time builds gradually through the morning. Image and text posts need the sharper 9 to 11 AM peak more directly.

Why can native video be posted before the main LinkedIn peak?

Because its performance depends on watch time accumulating over the morning, not on an immediate burst of impressions the way image and text posts do.

What kind of LinkedIn post benefits most from the 9 to 11 AM peak?

Image and text posts, which rely on an audience already present and ready to comment quickly, since they don't have video's ability to build watch time gradually.

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