How to use the Content Repurposing Planner
- Paste the long piece. Use an article, a newsletter issue or a transcript. Blank lines mark paragraphs. Lists with dashes or numbers are read one item at a time.
- Review the ideas. The planner lists the sentences most likely to stand alone, best first, with the reason each scored. Untick any you do not want to use.
- Choose your networks. Tick where you post. Each network gets formats that fit it, such as a thread for X, a carousel outline for Instagram or LinkedIn, and a video script for TikTok.
- Edit and export. Rewrite any proposed post in place. Then copy or download the plan as Markdown, or as a CSV with the columns date offset, network, format and text.
How the repurposing planner works
How ideas are scored
Each sentence of five words or more is scored. A number such as 3, 40% or $20 adds 4. A question adds 4. A quoted line of at least 15 characters adds 3. A how-to opener or a sentence that starts with a verb like stop, use or ask adds 2. A contrast or strong word such as but, never, mistake or why adds 1. Opening a paragraph adds 1, and a length of 8 to 32 words adds 1. A transition opening such as second, then, also or add, which needs the line before it, takes away 2. A filler opening such as in this article takes away 3, and a sentence over 45 words takes away 2.
Ideas scoring under 2 are dropped, repeated sentences are removed, and the rest are sorted by score with ties kept in their original order. The same text always gives the same list.
The formats it proposes
X, Threads, Bluesky and Mastodon: a numbered thread skeleton with a hook and a closing post, then single posts, and on X a poll built from your best question. LinkedIn: a document post outline (a PDF with a hook page, one idea per page and a closing page), then text posts. Instagram: a carousel outline with short slide captions and a caption whose first line stays under 125 characters, plus quote card text. TikTok: a short video script with a hook at 0 to 3 seconds, body beats, and a call to action at 25 to 30 seconds.
The timings in the video script are a common short-form pattern, not a platform rule. Single posts, polls and every post in a thread are checked one by one against the network's limit and flagged when they run over (X uses its weighted count). Outlines and scripts are working notes and are not counted.
Limitations
Heuristics cannot judge whether an idea is true, new or on brand. Selected sentences can lose context when they stand alone, so read each one as a stranger would. Sentence detection handles decimals, common abbreviations and web addresses, but unusual punctuation may split a sentence in the wrong place. Networks change their formats often, so treat the suggestions as a starting structure.
Frequently asked questions
Does this use AI to write the posts?
No. It makes no AI calls and sends nothing anywhere. It selects sentences from your own text using plain scoring rules and places them in formats. Every proposed post is a starting point built from your words, and you edit them before you use them.
How does it decide which sentences are the best ideas?
It adds points for things that tend to stand alone: a number, a question, a how-to or imperative line, a quoted line, and a contrast word such as but or never. It takes points away for filler openings like in this article and for very long sentences. The full list of weights is in the section on how ideas are scored.
What is a repurposing map?
It is a list of which piece of your content becomes which post on which network, in which format, and on which day. The planner gives each network a lead piece first, such as a thread or a carousel outline, then smaller posts built from single ideas.
What do the day offsets mean?
Day 0 is the day you start. Day 2 is two days later. The plan spreads three pieces a week per network at days 0, 2 and 4 of each week, and moves every second network one day later so they do not all land on the same day. Add your own start date when you copy it into a calendar.
What should I do with the CSV?
Open it in a spreadsheet to adjust, or use it as a checklist. The columns are plain on purpose: date offset, network, format and text. If you schedule through TimeToPost, paste each row's text into a new post and choose the date.
Can I paste a transcript with no paragraphs?
Yes, though a transcript with no punctuation gives weak results because sentences are found by their ending marks. Add punctuation, or break it into paragraphs first, and the ideas will improve noticeably.