Campaign operators | Updated 2026-07-07
Track campaigns with short links and analytics
Create short links with UTM tracking, inspect click analytics, and use results to improve future scheduled posts.
What short links are for
Short links help you track which posts and campaigns drive clicks. They are useful when platform engagement looks good but you need to know whether the traffic reached your site.
Create and measure
Use the dashboard link tools before you write the post copy.
- Create a short link for the destination URL.
- Add UTM tags that identify campaign, platform and content angle.
- Use the short URL in your scheduled post.
- Review total clicks, unique clicks, devices, countries and recent click events.
- Use the results to choose the next post angle and timing window.